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Marketing de servicios

Withers, Jean Vipperman, Carol

Marketing de servicios - México CECSA 2005 - 181 páginas

ISBN: 9799702407620

Subjects--Topical Terms:
MARKETING
MERCADOTECNIA DE SERVICIOS
PLAN MERCADOTECNIA
ESTRATEGIAS
POSICIONAMIENTO DE MERCADO

Dewey Class. No.: 658.8 W824m

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